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In New York, Rihanna was then enlisted by Gucci's Frida Giannini along with Madonna to light the UNICEF Christmas snowflake. Rihanna, dressed head to toe in Gucci, is now the face of the fourth annual Gucci Campaign to Benefit UNICEF, which aims to raise funds for children in Africa through rihana sexy the sale of it's Tattoo Heart collection of bags.^[27]

In September 2008, Rihanna joined other female Pop, Rock, R&B taille rihanna chanteuse & Country singers such as Carrie Underwood, Ciara, Beyoncé, Leona Lewis, Mary J. Blige, Mariah Carey, and Fergie for the anti-cancer campaign Stand Up to Cancer and its theme song, "Just Stand Up!". The single is now available via iTunes.

In total, Rihanna has had eleven number-ones on the Billboard charts and has had major success on the Hot Dance Club Play chart with eight number-ones. When Rihanna received an endorsement deal from Clinique, she recorded a song written by Ne-Yo entitled "Just Be Happy" as part of the deal to promote their Happy fragrance. Rihanna also recorded a song called "Winning Women" with Pussycat Doll Nicole Scherzinger rhiana nue for P&G’s female deodorant Secret.